The power of habit

Habits are difficult to change. The neuroscience behind the functioning of habits is still not known to many. On one hand, there is always one section of the society which finds it exceptionally easy to adapt to new situations, new environment and frequent changes. On the other hand, there are people and organizations who strive hard to mold themselves into a changing environment.

The Power of Habit: Why We Do What We Do and How To Change presents us with brilliant information in the most engaging way that enlightens us towards the depth of human nature and its tremendous potential to transform. Through this book we visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We also understand the importance of the right habits which led to the success of great personalities.

Keystone habits help earn billions and can also make a difference between failure and success, life and death. Hence, The Power of Habit: Why We Do What We Do and How To Change gives the readers an insight into the world's top notch companies, Rick Warren's Saddleback Church, NFL locker rooms and the nation's largest hospital to suggest the importance of right

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits.

He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero
                                                                                            Martin Luther King, Jr.

The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities, and our lives.

'Powerful in its elegant simplicity ... Sharp, provocative, and useful.’Jim Collins

'Just the right balance of intellectual seriousness [and] practical advice on how to break our bad habits.' The Economist